Mission Control
Meeting Notes
MARKETING CALL - WITH SUDHAKAR SIR
Back to meetingsCanadian Market Strategy: Delay engagement with Canadian clients until market conditions improve; cautious stance observed with key players. Presentation Customization: Tailored presentations by product category are necessary to enhance customer engagement and target specific buyer interests. Pricing Challenges: Aim for a factory FOB price of $3.50 for intimates; current prices exceed targets, impacting competitiveness. Market Exploration: Planned in-person meetings with German clients and exploration of alternative factories in India to support market entry. Communication Improvements: Emphasize early buyer profile communication to refine presentations and enhance workflow efficiency within the team. Brand Positioning: Use TCW branding in Canada to strengthen market presence and improve customer recognition in competitive markets.
MARKETING CALL - WITH SUDHAKAR SIR
Thu, Feb 5, 2026, 12:30 PM1h 8m
Participants (7)
madhukarraj@victorytime.onmicrosoft.comarnavi@victorytime.onmicrosoft.comzia.sarker@victorytime.onmicrosoft.compriyanka@victorytime.onmicrosoft.commohit@victorytime.onmicrosoft.comsudhakar.raj@victorytime.onmicrosoft.comasheshwar.jha@victorytime.onmicrosoft.com
🎯 Action Items (10)
1
Continue follow-up on Canadian customer servicing strategy and maintain contact with US and UK accounts@Asheshwar Jha
2
Send updated, user-friendly PDF presentation to CJ with corrected front page image and pricing note; avoid flipbook format for mobile users@Arnavi Raj
3
Provide Priyanka support on presentation revisions and ensure PDF displays properly on multiple devices@Arnavi Raj
4
Prepare tailored presentations aligned to customer and product category once client profile is clearer@Arnavi Raj
5
Pursue alternate factory options in India for Korean business during upcoming India visit; assist in pricing rework and comparison with China and Bangladesh suppliers@Mohit Hira
6
Coordinate pricing discussions for new product lines with Shweta and Rose teammates and update team on factory MOQ adjustments@Mohit Hira
7
Arrange for bra production factories, explore additional factory contacts, and discuss competitive pricing with Rose Intimate management (01:03:36)@Zia Sarker
8
Collaborate on local and overseas factory pricing feasibility and gather competitor pricing intelligence from TJ Maxx visit (01:02:31)@Asheshwar Jha & Mohit Hira
9
Develop a Canada-specific presentation for high-potential import customers using TCW brand; research Walmart, Giant Tiger, Costco client websites for targeted approach (01:05:53)@Zia Sarker & Arnavi Raj
10
Lead discussion with Amit post-return regarding Ted Baker development project; review ongoing pricing and client engagement strategy@Sudhakar Raj
📋 Summary
📝 Full Transcript
What is the. Here we are running total period. Whether you find. Hello. Hello. Good morning sir. Hello. Hello. Good morning. Exactly. Sir, he left. So he said it. I'm here while people are coming. You are not with Arnavi, right? Booking.com.com. They are called to answer. Okay. Sir. Yeah. We are all on the call. So you. You're just. You said we are on the call. I said seven o'. Clock. But you said you are already on the call. So we came on the call. Now everybody's here. Join. If you're Vela, join it. Bye. Bye. Sir, will take two minutes. I think I will wait. No problem. Hi. We are all whatever. Are we waiting for something to start the call? Mr. Mohit. He said he will take two minutes. He was in accounts. Okay. Can you see the screen? Yeah, I can. List of Canadian customers for exploration. Mr. Zia, Canadian customer need to decide line of approach. Canadian customer need to decide line of Road. Runner group. ADTN customer has got back with the result. Please need to finalize how to proceed on this. What team will service the customer? Mr. Zia. That agent. And then he get back to me. I approached three, four customers. And these are that right now. So we have to wait for the opportunity arise. So it is better we should connect little after some time. Good to know somebody for time being. Sorry, sorry. Sorry for timing. He said it's just you have to wait for some time. So I like the guy. At least his is honest. Not to start the remitter on assist. Let's wait for some time. So yeah. He is honest in that regard to his honest sir. And that product. Basically basically strong point what he shared with me. That is approach. Then he approached to S O Liver. We are not taking a new vendor. And maybe that Puma Germany Chinese Company 8080 RT. Major stake has been sold purchased by one Chinese company 29. So there is some hold on that what he shared with me. Okay. And he talked to us Oliver. And he spoke to S. Oliver also. So he said approach here though said that at this point we are not taking. So it is whether we should wait for another and then we will go to him. He has to keep trying. Yes. You want me to open that presentation. India. Canals. Women's wearer. Yes. Yes. Ladies presentation. Let me check. Sir. Yeah. The dresses are India production. So presentation dresses. This. Where is Priyanka? She's right here. Presentation. Diverse product. We are able to cater to from the regions that we work with. So I'm putting the same presentation. Sir, we have. We have presentations. But when you are sending one presentation to a person then in the initial presentation we have tried to include as much as possible so that they can see the range. This is like a cold call presentation. This is our range direction. This is the, this is the category or this is the customer. Otherwise we have category wise presentations for everything. All right. Okay. So in my opinion going forward. Right, Right. Not built in a day. So it's okay. This is just my, this is my input going forward. Depending on who and what we are talking, I think we should have this kind of situation you everybody else also discuss. But this is what I feel because if I was selling, if somebody, if I'm a ladies buyer, I'm not going to send him men's situation that you have segregated. Similarly, if I'm buying Athleisure, Athleisure buyers tend to be very specific Athleisure customers, Separate department in my opinion. I agree, sir. I agree completely. And we have those individual presentations ready to go should anyone need them. And furthermore, when it comes down to sending a presentation to a customer, we make the individualized presentations based off of the research that we do on the kind of product, not only the kind of product that the customer sells but who we are meeting in the company. This is just general. Okay, hold on. Whoever we meet, I think if you're you different product type should have separate presentation instead of having a general presentation. And then when you meet the person, when the conversation goes further, huge gauge what kind of person he is whether he will accept these multiple presentations or he has to have a singular presentation what kind of it we need to do. And then you gauge and then you move on from there. That's what I'm trying to say. Your athletes are men and women. Could be a combined presentation. What is maybe I don't know. That's what I, I had raised also this thing sir. Product wise presentation and then also right in one place it's a general introductory presentation basically rather in giving focus by permutation. Please understand if we need to give a more tailored presentation it is well within our capability. But in what category do we need to tailor the presentation. That guidance needs to come from elsewhere. I do not know who Carson is going to talk to. I do not know whether he's going to go for men's or whether he's going for women's. I don't know whether he's doing casuals or what he's doing. At that time no guideline was given to us. So the general presentation went. Ashish has asked UK Contacts we have sent him. Let's move on. I understood. I understood. No need to go on and on. I understood. Individual presentation ladies. Right sir. India specific presentation. This could be another new market to explore. That's. That's something too new to look into. Is that you tell them recently? Yes sir. You know or you don't? I know sir. Yeah. Okay. Very good. This is also sales tactic. More people will look for India production. No is understood. So this is a time people look for new vendors when. When their old vendors are up or some new country something becomes more attractive in terms of pricing. Or. Or you have a great or you have a very great product or. Or you have a very good into the sett. We have a presentation Malab. You want to see it? No, I don't want to see it. Yes sir. All right. He's. He's. He lives in Germany, right? Germany, sir. So if you guys think it is worth it they can go this one of one of these guys can go in the morning and come back in the evening take a flight and go and meet him or he can come and meet us either ways. Okay. I think best would be if for this let's give him some time because it's a. They would feel comfortable talking to Ashish only. So let's give him some time in a simulated our send and then not do everything in that one meeting that we are having in next week try and do cramp everything there. Let's plan it for the next next time. We can always. My team can always. You can always come or my team can come and meet you if there is something happening because our team is every three months that our team is traveling to Ukraine. Yes sir. Custom OGA kids were kids were killing development. What do we. What should we do about this Korean business? How should we get into Korea business foreign. Let's figure out some other in I I when I go to India this. Time around I'll try and see the. Factories who are doing it because but in India they're doing it through impulse. They're not doing direct. Let me try and see if I can figure out another in from. No, no, no no. Yeah no. It's a retail group. See. They'Re retailers. They're big groups. I will ask. I'll speak to him. Let me ask him now. Only. Korean product presentation. The UK office Arnabi is working on this UK office courier detail and finalizations and all. That is in their line. Basically lounge and riders. Are they making goods in Bangladesh traveling basically. Duncan is now leading with all. Stand up pack shirts formal shirts. By easy. In terms of sir like entry. That comes under casual. Proper appointment. Take. Mountain warehouse. Or Ted Baker Banara development career presentation man. Why. They are working very extensive they don't have business very extensive business on Ted Baker but they have done very serious severe development on Ted Baker and we are working with Ted Baker brand so this in itself is a plus point Capitalize Amit is back in the next week then next week you please remember to connect with me then me and you and Amit will have a discussion on how to handle this. So Ted Baker we are doing production sir. Yes. You don't know. That I didn't have the idea buying 80 missiles. Ted Baker actually. Club story licensing. Everybody's in New York. Introduction to native youth uk native youth. Sir a uk based brand. Uk based manchester based. Shirts and India product. Is an Indian basically but. Family owned business. My question was they are the importers or they are retailers what are they? They are retailers they are retailer and a wholesaler basically influence wholesale Kata Native Youth is their own retail. Website Share with what is the production can only approach existing customers Our existing customers are. Presentation. She's not responded. Let's wait for today. If she doesn't I call her. So. Presentation just send me on WhatsApp. What presentation send to many? Yeah, just. Presentation. I had a word with him I use it's again now because we had. Written so he said. And I told him that we'll send out to CJ also don't worry about it because CJ has called him and told him. Nate he pestered me. He said. That is how I'll build it. That's when I sent it to him after I spoke to you. After that I sent it to him and I didn't send it to. He's not yet sent it out. I told her hold it. So that's why he messaged me that she's not. I mean just now about 30 minutes back he's messaged. Yeah. I haven't heard back from Sheila. Let's wait Yesterday I didn't hear back. Let's wait for today. I've sent you the link. I'm looking at the link open. What is the second page? Why is it so dirty? The second page is. I can see only a ground. What is that? With dirty layer delty walls. What is this? Are you doing it on your phone? Yeah. When you open it on. Yeah, when you open it on the computer as it is meant to be opened I am sending you a picture of what you're supposed to look like? No, the second picture is just the dirty mat showing. What is that? Please look at how it opens on the computer. I've sent you a picture. You can tell me what is the. It's supposed to be like a book. The thing that you've been sent. I think if you open it in landscape mode it will open like a digital book that you can flip through the pages. Yeah, I'm. I'm flipping through the pages. Only for a normal person is doesn't have a landscape presentation to open. But generally when you are sending you are opening on computer. If you feel that we should remove those filler pages, we can remove them. No, the one. The blank page. Remove the blank page. Why do you need to blank page? Why There's a blank page. Okay. Just remove the blank page. Why is the blank page anyway? Priyanka, why there is a blank page? I'm sending you a little clip. You know why? Because it's not meant to be open in just one page. It's a book layout. I may be wrong. I sent you a small r second please. Okay. Let me find it. Because he's a last page victory time. I will open it in my computer and see. Please listen to me. Or Mr. CJ. No, sir. To them we will not send the flip book. We will send. We have sent PDF. A three size PDF where both pages are coming on one slide. Why am I not looking at that PDF? Why am I looking at this book? We're sending to cj sir. Okay, so send me. Send me on WhatsApp what you're sending to cj sir. Okay. Is it ready? Yes. Okay. Send me on my WhatsApp. Sir. I'm looking at computer only right. There is a. There is some dirty. Sorry. It's a shoot from Aloe. It's a continuation of the same picture from the COVID page. So you open. You open this. Whatever you have sent me. You open on your computer. And see the first page is such a dirty page. Like a blacked out kind of a situation. It might be. Unless I am not. I mean I don't know. If you feel that it's not a nice image, we can change the image. Please change this image. Okay. How do I go to next page in this? I can only that what you've sent me is just one page. Just click left and right arrow on your keyboard. You send me a link and you send me picture. The picture is just picture. Sunset hues. Well being peached. Whatever athleisure and active. Click left. Your phone Horizontal. You see the whole book format. This is just. We're sending you the PDF. Yeah, do. He's 61 years old. Sorry. It's okay. I mean 61 years old. But it should be something friendly. It doesn't have to be so complicated. That is taking 50 instructions to look at the bloody thing. Though Sheila is also 70 years old. Only she lives number 20 years old. I'm clicking this on my. I. I might. I can't see. Can you forward me into the WhatsApp? Because I can't see anything on the screen. Screen. We'll make sure we see everything on phone next time. If I am the customer. If I'm the customer. The first first impression is the last impression. If I'm looking at this. Let me download. Opens into three folds. Foreign. Nuanced neutrals, ground use well being hardcore update. Peace. Women's were active. Please. I understood what you're saying. The image fits the aesthetic of the mood board. It cannot be. Okay. Exactly. Your comment of the flipbook and the individual pages not sitting well on the mobile format I'm creating. I'm putting. I will send across a PDF where it is both pages on one page. So that this issue is not there. Just change that image. Change that first image. The background. Background. Just change this image image. Now the book has already been printed. He's. Just. Priyanka just. He can just change that image on that presentation. That's it. Book printed. Printed book. Then what are you trying to say before sending to cj? Just. Just change that. This is the presentation prices. We are working. We'll let you know over the weekend. I have not sent any email. Very good. You send this. This presentation. Change the first sheet image and this link only. You send it to him and tell him CC to Vinnie also. He knows this is the first time happening. And you tell him the prices we are working on over the. We'll let you know over the weekend. The prices. Sure. Second comment that will come is that this picture that you're sending this sample picture. They are only pictures. What fabric you are showcasing. Fabric details are not there in this presentation. What is the fabric? No, fabric details are not going to be there in the presentation. In the book the fabric swatches are pasted where the fabric has been put. Good. You just change the image is looking good. Everything just change the last images. Dirty matte image. You change everything else is good. If you. If you printed the books. It's fine. Your printer is good. Very good. What was the point? We are discussing Ashish. Where did we Just come this to. Again. Again. I said sir, can I request fall business? We were discussing like there is an impossibility to grab the fall business. Fall business there Fall business catch from where? From who? Existing customers immediately. So we cannot develop and then go ahead. Then. Spring 28 Japan Fair Katha. I'm not. Interested in that right now. Okay. And Mr. Sabir, intimate development. Sir, did you have. Did you have meetings with manufacturers locally that you're supposed to have? I. Not locally, but I reworked with Mondor and nobody else has like. He also is saying that it's not really workable as a project right now. So I had sent everything to China and I spoke with Shweta. She sent out some prizes yesterday which have. Which are at farm with what prizes you're getting in Bangladesh. She's worked. So I had a word with her and I've told her this is. This project needs to be worked not on moqs and all. Whatever is the factory moqs you ask them to code based on that. And I've given her the targets where we need to be. So she's probably. So. Again, it's nowhere close to where he needs to be. Even last. Even last week was that we'll do a pack of what he said is. Instead of pack of three, pack of two. What is the five dollar figure he was talking to me about. Meet Karna. It is not possible to meet. Let's see if he can do a pack of two. The pack of two. He. I. He need to buy it at landed. He'll need it at what? Eight bucks? Because thus does wholesale. We need to be at about $4 at least with the factory. 4. 350 at the factory. Because duty of that is also quite a bit. Okay. 350 for a pack of two. Many one single piece. Okay. So you need to be at 350 for one piece. 350 which is without anything. 350 fob. We come to $7. $7. $0.60. Duty or tariff? Duty. Duty. All right, sir. 20 years. I'm saying bearish minimum where we don't make anything. I'm saying in those terms because factory is BD Factory last workout. Let's let her come back. Also. I have shared this too with the Rojan teammates. But it was not working out. They were not interested. They were not interested. You have to partner with somebody. So when I so with Mondol, when I had gone last week, when I did this, I told him you price take away all your MCQs, your MOQs and whatever it is and your mole charges all that you take off because it will be an ongoing project. And. You'Ll always have goods on the floor. So he has reworked and he's come back. So in the meantime we had given to China also. She's given the price yesterday. So I told her. Average price. So ideally because now if she's giving me honest say on a one brash. If she's giving 460 what target will I give her? $3. And factory is going to be shutting down. This is the last one or two. Days that they have working. I don't know. I mean she's going to come back to me tomorrow. Let's see what she comes back to me. I told her rework and come back to me tomorrow. If we are not able to figure it out. We figured it out in terms of the product. We figured it out in terms of the execution. We figured it out in terms of the way it needs to be structured. Now it has to be figured out in terms of pricing which unfortunately we coming up against a brick wall. So we did turn around the product. We did turn around everything. We did turn around the packet. As is best price. Per piece. Per piece. Okay. Without any margin par in anything. 670. 670. Be there for it. Yeah. Eight piece correct. Original brand. 69 79. The bearish minimum is not less than. 49. Not less than 49.59. Nothing less than 49 59. He sent us a Calvin Klein cut. Pack of three which is retailing at 1999. So that's the competition. So he says brand per se. Is it the same thing as this. Product? Okay. Can you ask Gargi or and this lady, what is her name Pun Pun to go to tj? They. They have. They have plans to go to P to TJ Maxx on Saturday do huh. She's in the loo. I'll tell her who's in the loo and me. Okay so please remember to tell her to let ask Gan this the Punya to go when they go to TJ Maxx to buy one set of whatever is selling there. Sure. Mr. GI is also joined. So if you want to go through about that. Mr. Zia EJ you are supposed to arrange one or two factories for bra production. Material to China. They are not doing the similar material in here for their current production. If they had the similar kind of product in the factory right now they could co op with that. But they say our product line is completely different. This is a little bit exclusive Fabric they're using over there. So If I told Mr. Mohit to try in China because as the all the goods has to come, raw materials has to come from China. I think price would be competitive over there. China is 34. Bangladesh tariff is 20. Would be a little bit challenging. I understand. If you want I can, I can call few more factories tomorrow. But Ashish, you gave it to Rose Intimate, right? Yes, Rose, I gave. They shared me the profile, product presentation and all working on the garment pricing. And they will get back to by next week. Means tomorrow they are closed. So they said they'll give it the Saturday. Were you talking to Rose? Sanjay is the one of their director. He is my friend. Yeah, you can tell my name here. He knows, he comes to my office also. Yeah. So I'm gonna talk to Sanjay also to put the best price and I can call someone else also. Okay. Okay. And also I sent you two new contacts, right? In Canada. Is not on the line. She's not online. She has received. She received. Right. So we need to. We need to go through their website because one of the importer has a Walmart and the giant Tiger and the Costco also the gem, she's just out. Just. Okay, so we need to. We need to go to their website. And prepare a presentation. Sorry. You got the contacts, right? Yes, yes sir, I got the contacts. So they are doing Walmart and the giant Tiger and also Costco. So you can go through their website and we need to prepare a presentation for them. This is a very potential customer. Some import, some trading company in Bangladesh doing business with them already. Okay. For whom Jamas is in Montreal based importer. They are doing for Walmart and giant Tiger and Costco also. Remember to Canada you approach as tcw, not as victory time. Remember that. Canada tcw. Okay. Let's keep talking. We'll talk next week. Okay? All right.