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Arnavi Ops

Mission Control

Meeting Notes

Targeting New UK retailers

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Targeting New UK retailers

Tue, Nov 18, 2025, 10:00 AM31m

Participants (4)

madhukarraj@victorytime.onmicrosoft.comstephanie.hayes@victorytime.onmicrosoft.comarvin.datwani@victorytime.onmicrosoft.comarnavi@victorytime.onmicrosoft.com

๐ŸŽฏ Action Items (5)

1
Draft and circulate a strategic plan detailing the three UK market categories (supermarkets, volume retailers like Mountain Warehouse, premium activewear) including approaches and timelines by end of week@Stephanie Hayes
2
Initiate contact with known UK supermarket connections, including Primark via Matt Rhodes, to explore potential leads and assess interest, while coordinating with Stephanie on target contacts@Arvin Datwani
3
Review all pricing communications and costing details related to Bethany's concerns; prepare comprehensive response without committing prematurely; support Stephanie and Arvinโ€™s outreach with documentation for cold call presentations@Madhukar Raj
4
Coordinate timeline input from Stephanie and Arvin for the strategy document; confirm seasonality/timing for samples and presentations; continue correspondence with Bethany to defer call till full details compiled@Arnavi Raj
5
To be involved as lead designer in compiling product packs and materials for client presentations as part of seasonal planning@Priyanka
๐Ÿ“‹ Summary
  • Pricing Review Delayed: Immediate calls with Bethany postponed for thorough pricing review, avoiding rushed responses.
  • Price Increase Explained: AW26 costs rose due to fabric weight change; written clarification will articulate these differences.
  • UK Market Strategy: Target UK supermarkets and premium brands, focusing on product uniqueness rather than competing solely on price.
  • Outreach Tactics: Sending curated physical packages with samples to enhance engagement; emails alone yield low responses.
  • Timeline Established: Clear deadlines set for product finalization and outreach preparation, draft strategy to be completed by end of week.
  • Competitive Landscape: Aware of strong UK discount market; emphasis on product features and services to justify vendor switch.
  • ๐Ÿ“ Full Transcript
    Doing ar. Good. I'm doing well. Yeah. Beth? Yeah. Bethany just wrote saying that she wants to have a call regarding prices. So I have. Pardon. This is my note taking app. Okay. It will summarize the meeting for me. It's. It's. Not picking app. It's AI. I spent 30 minutes typing up the notes. Okay. Please. This does it. I don't tell it to work also on your behalf a little bit clearly. It's going to. My friends use Firefly all the time for. Not very convenient. It like summarizes the meeting. Yes, as well. It's very amazing. Also, it's free. So, Beth, can we ask her if we can do it tomorrow? Babu is at the factory today. I am traveling in the evening and Madhukur is also traveling in the evening today. Unfortunately, if it's very urgent, we can try to get on a call. What is very urgent? What. What is the issue? She wants to get on a call today to discuss the cost we sent her yesterday. The cross. The cost, we said yesterday. Yeah. What time? She just said jump on a call now. So you do it now if possible. Yeah, but I don't think with you. I don't have the costing right now with me. Oh, Babu is not in the office? No, Babu went to the factory. I spoke to him. He's gone to a factory also. I spoke to him. Then do it tomorrow would be. Doing it tomorrow would be a better idea. Yeah, I think so. Yeah. We'll just see if she's available first thing and then we can. Let's see if she's actually. Okay. We'll ask if she does tomorrow. But she's closing because they had. They had this meeting to close prices. I think she's meeting with management today. So this is why. So I don't know. We have to ask her. Yes. Have a chat with her, see what she says. Yeah. Okay. Okay. So should we just go? I'm pretty sure she's not going to ask you to do the pricing right now. She's going to give her comments and then we can think about it and get back to her. Yeah, I mean she can always. She can always pop questions on a mail today. If we can't, you can't speak to her. Okay. So should we go through opportunity in the uk? Yes. I've broken it down into three headings which I thought might help just focus us. So one, the first heading is volume. So if we think of where else there's volume in the uk, it's really the supermarkets. So the big supermarkets are tesco's. Sainsbury's and Asda, all of which are pretty much doing the same types of products, very basic but with an added fashion. So they all have a kind of nod to trend where most of that's in the print to be fair because they don't have a huge amount of money and cost to add in extra details. But I think most of the trend does come from print but obviously very price focused but very volume orientated as well. I've got contacts in all three of the supermarkets so I think it would be a good idea to contact all of them because they're not all going to come back and obviously say yes, obviously. The one question is will they push us towards their Bangladesh office which they all have kind of localized source in offices. So it's whether that comes into question. Or not, which is something potentially we don't want to do because then it just becomes firstly we're a supplier in terms of. That's what we are. We're not a factory as such, although we work with many factories. So we have to do it in a way with the supermarkets where it's where UK based where they work through the UK because if they go to the sourcing office in, in, in, in, in, in, in. In Bangladesh and you're dealing with a country head and you're dealing then it just becomes a price of pricing exercise. Right. It's much easier to go into this. So Mayan, what I'm trying to understand what, what you're trying to say that the, the UK office gives our UK office. Is that what you're trying to say instead of we approaching or instead of their Bangladesh office giving us queries, Is that what you're trying to say? Correct. I mean how we route it will be up to us in terms of email addresses set up etc. Blah, blah, blah. But the thing is, irrespective it I in my experience of dealing with any company which has an office in locally, whether they, they, whether the query comes from their UK office or wherever it comes from, we will have to liaison with the local office at some point of time whether we like it or whether we don't like it. Because when we, when every company has a policy that they have local representative there and whoever is, and that local representative is there for a certain reason, you know, because if, just as, just as I have two beautiful people here sitting there, I am rooting everything of UK through you guys. So yeah. It will be logical to expect them that they will ask us, if not today then tomorrow. But they will ask us to do a little bit of chatting on liaison or something. Final inspection 110 will have to be signed off by the local office, irrespective whomever we approach. Yeah, I think the key. They would have a regulated system. They would have a regulated system in the terms of how the goods are to be handed over. Yeah. Which forwarded the goods to be handed over, of course. And they are not going to change their system for a single vendor. I think that, that, that's not. I think that obviously that's going to be the case. They've got. They've got a local team there, so they would use them 100% and obviously they would liaise with you guys. So that's. That would definitely happen. So what we're trying to say is to start that conversation, we would want the. Start the conversation to start with the UK team because that's how we're going to get it across the line. And I suppose what we're saying is if we, if we don't say we're a UK team, then what they do is they just push it to the Bangladesh office and then we might not get it, might not get over the line. So it's more a case of how we start the conversation at the beginning part. I think that's the key. I would also prefer to be it UK centric, where we have least amount of communication here, all the things come from us, from there and whatever liaison we have to do, we figure out at our end how to go about it in terms when. In. In terms of when something does. Finalizes or everything moves forward. But what we do have to understand is that all these discount stores are already working in Bangladesh. They all have a very established vendor base. Yeah. They are working directly with the factories. So whatever we do, they are the factories, are they? I mean, they. There. There is a high possibility that their sourcing is, if not at par, cheaper than what because discount store runs on. What is the price? What is the price? What is the price? So I think we need to do a little bit more. More research and find out at what bracket are we going to enter and how are we going to. Because if I am already working with somebody in Bangladesh, if I want to go to another guy, I would. First thing I would ask is what am I getting from you that I leave the current base and come to you? So I think we need to have a little bit more structure there and how are we going to present ourselves in terms of what are we bringing on the table? Nobody I doubt anybody's. Just a second, just a second, let me finish. I doubt anybody is going to come to us for basic tease. So it's all product driven in the uk. So the reason why they will come to us is not because of price. This is why we don't want to get into the sourcing thing in Bangladesh. Then it becomes like a price war. Oh, what can you do? The whole price point of being in the UK and the way UK suppliers work and the way it is with the RUSP is product. Everything is product driven over here. The way we got into Mountain Warehouse, we got into Mountain Warehouse based on our product as well. Obviously relationship counts for a hell of a lot. But the point is our product with Hurley, with Puma, with, with, with, with, with the type of product that we have. So it's our niche and what we specialize in. So it's something that we're gonna have to. But, but you know, Arvind, Mountain Warehouse had a budget and a rack to sell what the kind of product we took to them, you know. Yes, Mountain Warehouse had a rack and the budget to sell that kind of product. You know, when you go, when you go to a discount store like Tesco or a Primark or somebody like that, they might not have that kind of track, if you understand. No, but they are quite fashion forward in terms of. They want design. It's all very much designed. Even though they are the supermarkets. Tesco has fnf, which they do require design. Primark, they all follow the catwalks, they all follow that, follow the high street. They all do do those things. What they want from a UK designer. The UK is very. I don't know how the US works as such, but everything, everything works on what can you give us in terms of your ranges, in terms of, in terms of your fabrics, in terms of your lead time, in terms of this. And they want that USP because price on that level, they will be considered a given. If we're in Bangladesh and if we're basically going for those type of discounters, we're going to have to meet their prices. This, this, this, this is, but what's going to separate us from, from them? Maybe local fabrics, not only using China fabrics, which will help with, with, with, with, with, with the, with the lead type, big quantities, smaller quantities, products, all those, all that flexibility. Looking at us, multi product, men's women, those categories. Right. Is it Steph, what, what do you think? Yeah, I mean, I think that, I think what's going to get us across the line is going to be that kind of excitement from the products point of view that, you know, that they are obviously keen on price. Let's say they, you know, price is their focus, but they. It is all about fashion basics at a great price or elevated basics. But it is the look and feel of something that will get us over there, over the line, multi product and multi product. Well, this is why we're saying to go for these guys because having men's, women's and kids is going to be a big bonus. You know, they're not going to be doing a huge amount different that we're doing already. So I don't think it needs to be mountains of new collections, you know, for summer it's going to be, you know, rash, tea, swim. So swim shorts, quick dry, you know, teas, cargo pants. We can go for the shirt. You know, I don't think it's going to be hugely different than what we're already doing. It just needs to have that fashion edge to get us across really. But I think, look, we've got the opportunity. I've got contacts there. I think, I think we should go ahead with it. I think we should go ahead with it. I think let's go ahead. It's not necessarily going to be the easiest because as you've said, it's not going. And it's not going to be so easy anyways. Yeah, no, it's not. But I think, you know what, yeah, we, look, we've got an opportunity, we've got some contacts, I think let's use them. I don't think it's outside of what we're currently doing, which makes me feel comfortable because we're not trying to do something that isn't within our, you know, you know, with the current. Whatever we're doing, it's in our comfort zone. We're keeping in our lane. We're keeping in our lane, which I think is important. I think that'll be especially with a new customer or a new person. I think we should target stuff which we are extremely strong on because whomever, whenever you come across with somebody who's new, there are teething issues and it's easier to resolve those teething. Teething issues when you are working with people you are already familiar with. So my usual philosophy, my usual philosophy with my team is that if the customer is new, then the factory and the mill has to be old. Is new. Then the fact, if the mill is new, then the factory and the customer has to be old. So you have, you have to have you Are you have less issues to handle them because we are only certified once we deliver the goods, so. Yeah, totally agree, totally agree. We're on the same page for sure. I mean the, the other person that's within that volume bracket which you've, you've already mentioned is Primark. Now, I don't have any contacts there, but. Oh, I just said it like that. I was not reading from your. It was, it was on our kind of list to discuss to be fair. As I say, I don't have any direct contacts there, but in terms of, obviously their prices are very low, but the volume is very high. Again, it's, you know, products again that we're currently doing. We're not saying that we should move out of our, of our lane. And the fact it's across kind of the genders and the age ranges I think is also in our advantage. So I think we could put those down as, look, let's see if we can get a contact. Let's see if we can open a door. There's no promises, but I don't think it's outside of under that same bracket of conversations. It's doable. So. Yeah, the thing is that Maria works with Primark with a Cambodia supplier and then she knows Matt Rhodes who was a sourcing director there for a year or two. He's ex Debenham sourcing. So Matt Rhodes I've known for quite a while. So I'm going to try get in contact with him to be fair. So yeah, so that's my connection with Primark. So I think I've got somewhat a decent connection there, basically. So what I'm able to understand is that what we are summarizing right now is that we have to finalize the kind of range that we are going to show to the customers. Yeah. And Steph is going to go ahead and approach her contacts for start going knocking and Arvin is going to start knocking on who, whom he feels comfortable to approach and why don't we. So there are two things here. One is the product that we want to show, the line we want to show, and the other aspect is the people we want to approach. There are two, there are two aspects that we are discussing. So I think Arnavi, how can we put this into a timeline kind of a situation that what should we be doing by when and have a, I mean have a kind of a target, have a vision, have a, have a, have a kind of a target. You know, in the sense that this is what we plan to do. Whether we are Able to do it or not is a later scenario. But have something on a calendar that these are. I mean, this is. By this time, we will finalize what we are going to show. By this time we should have samples what we want to show. By this time it will be finalized that these are the people we would have approached because we will. I mean, things can only move forward after we have approached them and then sit again and then fix a date for next time when we would have completed these 2, 3 activities. If it makes sense of what I'm trying to say. I'm not really sure. I feel like Steph and Arvin will be the best people to tell us the timeline on what they think is feasible. No, they can. They can have. They can put a picture what they think. And we. And it's not Arwen and stuff. It's Armin, Stefan Arnabi. I think we should see what season we're going to go for AW26, whether we're going to present AW26. Whatever, you guys. Whatever you guys. First, I would suggest that you guys put your own thoughts on a piece of paper, send it across, and then from there we will do it and we will decide on a common policy and move forward with it. Sure. Obviously, we have to involve Priyanka in this because she's going to be handling all. All that in terms of putting the pack together. Right. So I don't know. Of course, Priyanka would be very good. Priyanka would be involved because she's the lead designer there. Agreed. Yeah. So I don't know if we're gonna. I think we've got to see whether we want to show AW26. It depends what people. It depends what people are looking at. People are buying across. People are buying across the board now. I think people are. I've got their toes in, but. Or their feet in both camps. In terms of seasonality, you know, people want a bit of both. So I think it's not gonna, you know, hurt us showing, you know, a combination. A combination of the both. But I also think there's some other people just to talk about quickly. I think in terms of volume, we've discussed it in terms. If there are other stores like Mountain Warehouse that we could discuss. So again, feeding into the same type of product that we're already doing for Mountain Warehouse that might be excited by the fact that we are working with Mountain Warehouse, but I don't have contacts there. There's like the likes of Trespass, Blacks Go Outdoors Passenger. There's a few different people that are within that same remit of product that I think would should be. It is going to be cold calling, you know and it is about maybe sending them some nice packages and doing a bit of a PR piece on there. But I think it's, I think it's a good opportunity because again it. They're all volume people and it's product that we're currently doing so again keeping within our lane as well. So that's a good idea. That's a very good. That's a very good idea of deepening the category that we are already doing. Yeah, same kind of stuff to other customer. Maybe a little bit change in style and fabric a little here and there. Yes, it's a very good idea. Yes, you can do it can be cold call. Can be. We will, I mean we will look around here as well if we know somebody to approach and yes, of course we can and you in a guide us and what kind of packages and what kind of presentations you require from our end we will compile them and we can send the. I mean we will finalize what dates we should as per the season. We should finalize and start hitting. Yeah, I think it might be a great idea if we are, if we are sure on what season we target are we are targeting. We make a kind of small presentation PDF or, or a printout or a booklet itself with fabric swatches and you know, send across to people whom you think will maybe will see and might give you an appointment, you know. Yeah, I think, I think that's the thing from my point of view. Look, the UK market or the world that we're living in, however you want to say it is not easy now people ignore emails. It drives me potty. It's rude. But people are busy. People are doing, you know, they've got twice about of the work and less, less amount of people. So it. Look, I'm not making excuses for people but people don't, people don't read emails or they don't respond, which, which isn't good. So look, I think we try, we try emailing but I think if we're really going to break through what, what we need to do is you know, send like a lovely package with some products, some swatches, as you said, a little booklet of what we do get. People get it in front of the right people. If people open it and get excited with what they see and they touch the fabrics, which we know we do such a great job at that touch and feel and the design, then we've got More of a chance of breaking through. And if we do a lovely cover letter, we'll have to plan it well. But it is a bit of pr, isn't it? It's that kind of sexy pr, kind of like, let's get people excited. And I think, look, we've got not. We've got nothing to lose. We're not saying make hundreds of extra samples or anything like that. No, no, no, no, no, no. I agree to what you're saying. You, you send a nice looking booklet with silhouettes, having fabrics, having fabric swatches for touches with touch with, so that the person can get an idea what they look like. Yeah, what? I mean, maybe with booklets with something which you might have, which, which you think might be, I mean, coming in the market next or what we are doing. Yeah, yeah. I mean, of course, if you, if you, if you enter with the gift, the person always welcomes you. I mean, whether they want it or not. Or not. They always smile back, at least. Exactly. I think, look, we've got nothing to lose, but we've got something to gain and I think that's what we've got to look at is. And then the other, just, just lastly the other category. So we've done volume, we've done other shops like Mountain Warehouse and then the last one is premium active brands. So again, playing into our strengths, doing what we do best, you know, there is Sweaty Betty, who for me, you know, Victory Time, the product that we're currently doing in terms of the activewear category is absolutely bang on, perfect for them. And I know it's someone that we look at anyway for inspiration and detail. So again, staying in our lane, being very focused. I do know someone there. I have already reached out to her, but I've reached out to her on LinkedIn and I don't think she used LinkedIn, so I'm just trying to find the best contact for her. But then we've got other people under that same umbrella and again, we might need to do the same thing in terms of sending packages. But we've got Montrex, who are a newish brand. They've been around since 2019 and they are very much doing product that, again, we can do. They're actually based in Liverpool, which has its advantages because I'm here, but they're really starting to expand and they're going big and I think that it might be quite nice to do a bit of a look. We're going to help you get there, you know, we've got something to offer. You get Them really excited. So again, I think there's a few people under that bracket, under that premium activewear that we can look. Let's give it a go. Let's get something in front of them and get them excited. But as I say, I think it might be outside of just email and I think we're going to need to capture people's attention in a different way also. What about peacocks with neck? And then also, I don't. I don't think peacocks is keeping in our lane, if I'm honest. Marvin. I think that's kind of conversation. I think it's trying to do something that we're not. And I think what. And I think what we get out of them is minimal. And I just don't think we. That's what we want to be focused on right now. Best. The best would be stuff you move with whom you feel the approach you feel most comfortable with. Yeah. And rest of us will back you up with what you mean. So. Yeah, let's put the whole thing on the. On a piece of paper and figure out. Yeah. How in terms of what you want to happen there and then. Yeah. Then we will figure out what we can actually do. Yeah, let's. I can write down a bit of a strategy page from the kind of direct that we. That we've just talked about then about the three different categories and about the different approaches and how we think we're gonna do it collectively to send that to everyone and then everyone can kind of pitch in and add to that, add comment and then we can kind of pull together a bit of a strategy. I think it's right that we do this focused and you know, we're not going to get loads of email replies straight away. That's not how it's going to work. I know it's not so easy and it's. It's you. And it's usually a little frustrating. Yeah. That, you know, I understand that. And it's not going to be so easy. So let's put it down on a piece of paper, try and give them a little bit of teaser of what we are doing so that it looks interesting. Yeah. With. With we. Us already supplying to Mountain Warehouse, we should have a better. I mean they. We might. We should have a better ear, you know, in terms. Of course, they might be willing to give it. Give it a listen at least. If not. Yeah. Let's take a change from there and let's see where we go from there. Agreed. Sounds like a plan. All right. Thanks, J. Thank you. For your time. Thank you so. Thank you so much. So I think by end of this week we should have something on a piece of paper and then we can work on it. Sure. Okay. What are we going to do about Bethany? Who's going to reply to someone who wants to reply to Bethany? I replied to her asking her if we could do a call tomorrow morning, but she seems to want the cost Now. She has also outlined the issues that they have with the costing. The thing is, with the LATERO program, they increase the. They change the fabric so they in the fabric increase from 190 to I think like 240gsm. So obviously the price is going to go up. Yeah, yeah. I think we just need to put that in writing tour. And I know we know and I. Know we have okay week but Laura's just written. She says hope you're well. Beth has just updated me on where you are landing on Costa AW26. I must stress it's disappointing to see you have increased the prices on women's and men's latter because obviously if the weight. The total quantity for AW26 to 2000 pieces less than spring summer 26. I really need you to hold prices as SW26. You are now costing an in higher than original suppliers you took business from. Please advise. Yeah, can I, can I see. Is Babu there in the office? No, no, no, he is in the factory, but we can get him. Send me, send me the PDF of the mails. Let. Let me review it, then we'll get back to you on this. I don't have the complete details right now with me, so it's not correct for me to comment on it. Yeah, and I would also request you not to commit anything right now. Let's study the whole thing and give them. And give them a reply with all the information in instead of. Did we reiterate that the like for like what the like for like price was as well as the higher weight? Yes, I believe we did, but I can double check. I think we need to just highlight that to them as well. I think again. Because obviously it's not just. They're probably doing a lot of lines and I just want to make sure that they are aware that we're not costing like for like on last year's. If we don't meet her price, she's not going to give the business. That's my view. No, but she needs to understand, Alvin, that it's not like she's. She's comparing apples and pears. Yeah, but she went. She's written it in black and white. No, no. And I think we need. What has she written in black and white, Irwin? She's written that you are now costing higher than the original supplier you took the business from. Yes, we are costing higher because they've changed the fabric. I don't think she's realizing. So we will review the pricing and. So we will review the pricing and we will review the. What changes have been made. We will compile and give her a. Present the advice and join a call with Bethany today. We've got to speak to Bethany like asap. Marvin, we are not going to speak today. I'm not doing anything asap. We need to have complete details and we need to understand what we are doing before there's no. No asap. Things is happening. Right. That's what. That's what they're. Right. I really let them write what they would want. We can do what we can do. I. We need to have all the information before we pick up the phone and start talking. Right. Because. Yeah, so. And we are on. I'm leaving both me and another. We are leaving for airport and in 45 minutes. So it's not happening right now. It's not happening right now. But we will work at it. Compile all the information and have it replied it properly. If and if later we needs to get on call, she will get on call. But let her compile the people. People who has the information not in office. They have gone to the factory. Take out the goods. Yeah, okay. Okay. Okay. So I don't know, let's see what she. Okay. All right, see, we'll leave you to it. Okay. See you guys. Lovely meeting. Thank you. Have a great day. Bye bye, bye, bye, bye.